Parenting styles and household decisions are evolving, driven by the shifting mindsets and experiences of the next generation of parents.
With Gen-Z and Millennials at the forefront, find the answers your brand needs in creating marketing strategies to reach this new generation of consumers.
Topics Covered
- The profile of young parents, their parenting styles and beliefs
Across different markets, life stages, and product categories
- Purchase consideration and behaviours
a. Brand switching breakdown in each stage
b. The role of sales channels for different categories - Detailed category informationAll list category purchased, and deep dive brand usage & switching for :
- Baby toiletries: soap, cream, diaper, baby oil, etc
- Baby food & snacks
- Milk (formula & liquid)
Methodology
The whitepaper will be an integrated report of the Quantitative and Qualitative online studies conducted by Nielsen IQ using Supermom’s Panel of Mothers.
Sample Size & Criteria
Multiple Panels Are Allowed
| Criteria | Baby/Kids Toiletries | Baby Food & Snacks | Milk |
|---|---|---|---|
Panel 1: Expecting Moms | 150 | ||
Panel 2: Mom with a Baby | 150 | 150 | 150 |
Panel 3: Mom with an Infant | 150 | 150 | 150 |
Panel 4: Mom with Toddlers (1-3 Y.O.) | 150 | 150 | 150 |
Panel 5: Mom with Child (4-6 Y.O.) | 150 | 150 | 150 |
| 750 | 600 | 600 |
New Generation of Parents’ Beliefs and Consumption Habit (Indonesia) (2024-2025)
Normal Price:
Rp.120,000,000 (Includes 1 Detailed Category)
+Rp.60,000,000 / additional category
Early Bird:
Rp.100,000,000 (Includes 1 Detailed Category)
+Rp.50,000,000 / additional category
